DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
DELTA AIR LINES: Sky
The brief was drool-worthy: re-envision Delta Air Lines’s print and digital customer touchpoint, Sky, to elevate the experience and position Delta as the world’s premier airline.
Through overhauled creative and premium original content, Sky was the first onboard media to garner A-list celebrity partnerships, grew readership from 3.3M to 5.2M in two years, and won countless industry awards for design, photography and writing.
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“Your team is producing the finest general interest magazine in the United States!”
–Richard Anderson, CEO, Delta Air Lines
Print Storytelling
Onboard Media and Site Videos
