DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
MACY'S: "M" Magazine
Macy’s had just acquired three beloved midwestern department stores: Marshall Field’s, Hudson’s and Dayton’s, and rebranded them all as Macy’s. They needed to win over the loyal local customers. I was the creative director
for the launch of “M” – a magazine conceived to prove to local customers that Macy’s is invested in their hometowns. Packed with hyper-local photo shoots, stories and fashion intel, and paired with audience engagement events, the campaign won over customers, added glamour to the local scene, and boosted sales.
